SHARE

Here’s everything you should know about Kcee’s “Attention to Detail” album.

So Kcee is coming through with a new album. The Five Star Music lead artist is set to drop a new project titled “Attention To Detail”.

The project comes 4 years after his previous outing on “Take Over”, which was led by power singles ‘Limpopo’, and ‘Pull over’ featuring Wizkid.

A lot has happened since 2013. Five Star Music isn’t exactly the label that it was many years ago. Various episodes of infighting, squabbling and public lawsuits have stripped it of the team which created the last project. Singer Harrysong, Producer Del’B, and Manager, Soso Soberekon; three key men who were instrumental in that project, have left the building, and a new team is in charge.

Can they push for greatness? Can they enable the new music to dominate what is left of 2017 and beyond?

Kcee’s brand these days isn’t focused on music alone. The singer has declared his intentions to run for political office in his home state, Anambra. This has created a new dimension to his brand and his art, with the new album serving as a springboard for that. Sales from the project will be used to fund his political campaign. There will also be a lot of politicking dogging the new album, and influencing its reception in Nigeria.

But it is still art. The music on this will lead the way, and Pulse Music brings you everything you should know about the new project.

Release Date

Kcee "Attention To Detail" drops August 24, 2017
Kcee  “Attention To Detail” drops August 24, 2017

The release date is already upon us. “Attention to Detail” album will be dropped on Thursday, August 24, 2017.

Kcee and his team picked a time in the year which is marked by the summer holidays. The album release comes a day before D’banj drops his “King Don Come” album, creating a mini-competition for publicity, attention and more.

Album Art

 

The album art shows Kcee in pensive mood, alone in a room as he grabs a rosary tightly. Kcee is of the Roman Catholic denomination of Christianity, and throwing that into the core marketing image of the project inspires ideas for the thematic direction of the project. And then there’s his outfit, which is surprisingly minimalist when compared to the previous project.

Collaborations

Phyno appears twice on Kcee's "Attention To Detail" album.
Phyno appears twice on Kcee’s “Attention To Detail” album.

 

Kcee stacked “Attention To Detail” album with a healthy dose of collaborations. Utilising his profile and friendships in the music industry, the singer has guests on 10 songs. Most of the guests are stars from the Nigerian music industry. Falz, 2baba, Tekno, Flavour, Olamide, Patoranking, and Phyno who appeared twice are from his home country. Ghanaian dancehall star, Shatta Wale, and Kenyan superstars, Sauti Sol complete the project.

Producers

Kcee stacked “Attention To Detail” album with a healthy dose of collaborations.
Kcee stacked “Attention To Detail” album with a healthy dose of collaborations.

 

Surprisingly, a Multi-talented producer Mystro leads this project as the chief producer. The man who has made records for numerous stars in Nigeria carries the bulk of production. He is on 12 tracks, inclusive of released singles ‘Tender’, Desire’ and ‘Vanessa’.

Other producers on the project include Black Jerzey, Dr Amir,and Krizbeatz.

Release Strategy

Kcee and E-Money
Kcee and E-Money

 

The album will be released via all channels and distribution. It will be sold in all digital stores accross the world, with giants such as iTunes and Spotify being the leading platforms. Locally, there’s space for streaming platform MTN Music Plus, and others.

To promote the project, Kcee is organizing a tour of Eastern cities in Nigeria. Sources tell us that Aba, Enugu, Owerri and Onitsha will be favoured destinations for the tour, where he will play sets from the projects.

Expectations

Kcee will tour the East with his new project "Attention To Detail."
Kcee will tour the East with his new project “Attention To Detail.”

 

There are almost no expectations for Kcee. Having spent over a decade in the music industry, Kcee has scored numerous hit records and boasts a decent following in pop music. The new album will simply be an extension of his successful run in the game, and if we get lucky, we just might have pop hits dropping from this project.

Leave a Reply